The Homies want to tell their own stories and now they have $100 million to help do it.
The basketball star and his business partner Maverick Carter announced the formation of a new media company, SpringHill Co., which will be supported by a $100 million funding round.
Bloomberg Businessweek, originally published the cover story which said which said the duo formed the company on March 11, the same day the NBA halted its season after Utah Jazz all-star center Rudy Gobert tested positive for coronavirus.
The company, SpringHill Co., consolidates James' marketing agency Robot Co. with entertainment companies SpringHill Entertainment and Uninterrupted LLC, according to Bloomberg. SpringHill Entertainment is behind TV shows such as "The Wall" and such films as the upcoming sequel to "Space Jam."
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