Barbadian billionaire musician-cum-fashion mogul, Rihanna, will headline the next Super Bowl halftime show.
The 34-year-old pop star first teased the news Sunday afternoon in a vague Instagram post. She shared a photo of her hand, distinguished only by her iconic tattoos, holding an NFL-branded football.
Jay-Z's music entertainment agency Roc Nation — which oversees the halftime show and includes Rihanna on its roster — reshared the post with a caption that solidified its meaning.
"Let’s GO — @badgalriri @NFL #SBLVII @AppleMusic @NFLonFOX," the label's Instagram caption reads.
The NFL confirmed the news in a joint statement with Roc Nation declaring that the “international icon, entrepreneur and philanthropist” will take center stage at Super Bowl LVII's halftime show in Glendale, Arizona, on Feb. 12, 2023.
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” said Seth Dudowsky, NFL Head of Music. “Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”
Jay-Z added, “Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment."
The selection marks a significant milestone for the musician and new mom who gave birth to her first baby with partner A$AP Rocky in May. In 2019 she turned down the same gig in solidarity with former San Francisco 49ers quarterback Colin Kaepernick, who eventually reached a confidential settlement with the NFL on charges of collusion to keep the civil rights activist out of the league.
“I couldn’t dare do that," she told Vogue in 2019 of the reasoning behind her decision. "For what? Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler. There’s things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way.”
The 34-year-old pop star first teased the news Sunday afternoon in a vague Instagram post. She shared a photo of her hand, distinguished only by her iconic tattoos, holding an NFL-branded football.
Jay-Z's music entertainment agency Roc Nation — which oversees the halftime show and includes Rihanna on its roster — reshared the post with a caption that solidified its meaning.
"Let’s GO — @badgalriri @NFL #SBLVII @AppleMusic @NFLonFOX," the label's Instagram caption reads.
The NFL confirmed the news in a joint statement with Roc Nation declaring that the “international icon, entrepreneur and philanthropist” will take center stage at Super Bowl LVII's halftime show in Glendale, Arizona, on Feb. 12, 2023.
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” said Seth Dudowsky, NFL Head of Music. “Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”
Jay-Z added, “Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment."
The selection marks a significant milestone for the musician and new mom who gave birth to her first baby with partner A$AP Rocky in May. In 2019 she turned down the same gig in solidarity with former San Francisco 49ers quarterback Colin Kaepernick, who eventually reached a confidential settlement with the NFL on charges of collusion to keep the civil rights activist out of the league.
“I couldn’t dare do that," she told Vogue in 2019 of the reasoning behind her decision. "For what? Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler. There’s things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way.”
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