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| Jay-Z visits the New York state Capitol in Albany, N.Y., on May 19, 2025. The rapper reportedly is expected to headline the 2027 Super Bowl halftime show. (Photo: New York Senate Media Services/CC BY 2.0; cropped) |
Jay-Z once told the NFL he didn't need its biggest stage. Seven years after going into business with the league, he reportedly is preparing to headline it himself.
The Brooklyn rapper and Roc Nation founder is expected to perform at the 2027 Super Bowl halftime show, according to Puck, a subscription-based publication specializing in insider reporting on entertainment, media and business. The outlet reported Tuesday that Jay-Z selected himself for the performance.
Deadline separately reported that a music industry source confirmed Jay-Z would headline. Neither the NFL nor Roc Nation has officially announced a performer.
Dave Brooks reports that multiple sources say Jay-Z has selected himself for the 2027 halftime show.
If confirmed, the booking would complete a remarkable reversal for an artist who rejected the Super Bowl before becoming one of the most influential figures behind its halftime entertainment.
In 2018, Jay-Z addressed his decision on “APESHIT,” his collaboration with Beyoncé: “I said no to the Super Bowl. You need me, I don't need you.”
The refusal came during a period of growing controversy over the NFL's treatment of players protesting racial injustice, led by former San Francisco 49ers quarterback Colin Kaepernick. Jay-Z later described objections to the league's proposed performance conditions as another reason he declined.
By August 2019, however, Jay-Z was sitting beside NFL Commissioner Roger Goodell, announcing a partnership that would give Roc Nation a role in shaping the league's major entertainment events, including the Super Bowl.
The league's 2019 announcement describes Roc Nation's role in advising on major performances and supporting social justice initiatives.
The agreement also included work with Inspire Change, the NFL's social justice initiative.
The partnership drew immediate criticism from those who questioned why Jay-Z would work with the league while Kaepernick remained unsigned.
Jay-Z defended the arrangement as an opportunity to pursue change through the NFL's platform.
He also made clear that the negotiations had not begun with a desire to perform.
“First thing I said to Roger was, ‘If this is about me performing at the Super Bowl, then we can just end this conversation now,’” Jay-Z said at the 2019 announcement.
Instead, the agreement put Roc Nation in a position to help shape who would take the stage.
The company has since helped produce a succession of halftime shows featuring hip-hop and R&B stars, including Dr. Dre, Snoop Dogg, Mary J. Blige, Rihanna, Usher and Kendrick Lamar.
Those performances reflected a significant change for a genre that had spent decades fighting for mainstream recognition even as it became one of popular music's dominant forces.
Jay-Z remained behind the scenes.
According to Puck, that could change Feb. 14, when Super Bowl LXI takes place at SoFi Stadium in Inglewood, California.
The publication reported that Miley Cyrus and Justin Bieber also were considered for the performance. Representatives for the NFL and Roc Nation did not respond to its requests for comment.
The timing adds another layer to the story.
Jay-Z is scheduled to perform Friday and Saturday at SoFi Stadium as part of a yearlong celebration marking the 30th anniversary of his 1996 debut, “Reasonable Doubt,” and the 25th anniversary of “The Blueprint.”
The venue will host the Super Bowl less than four months later.
Puck's report also raises a question about the unusual relationship between the artist and the event he may headline.
Roc Nation's original agreement called for the company to advise the NFL on performer selection. Although Puck described Jay-Z as the principal decision-maker, the league's final approval process has not been publicly detailed.
For Jay-Z, 56, a halftime appearance would bring together several chapters of a career that has taken him from Brooklyn's rap scene to the highest levels of the entertainment business.
It would also return him to a stage he once said he could do without.
This time, he would arrive not just as a performer, but as someone who helped reshape the show.













