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Snoop Dogg has entered the pet accessory space.
It is a Doggy Dog World, and we are all just living in it.

After conquering the fields of acting, rapping, reggae and network television food shows — Tha Doggfather has a brand-new bag — taking care of man's best friend.

The entertainment icon released a statement announcing his new pet accessory line Snoop Doggie Doggs today (Nov. 17).

Created in partnership with SMAC Entertainment and Little Earth Productions, Inc., a leading manufacturer of licensed fashion accessories and apparel, it pulls inspiration from Snoop's lifestyle "and encourages pet owners everywhere to spoil their dogs (and cats alike) to live like royalty in their everyday lives."

"If my dogs ain't fresh I ain't fresh. These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!" Snoop Dogg said.

The brand's lineup includes dog apparel, plush toys, bowls, leashes, and more products designed to emulate some of the 2023 Songwriters Hall of Fame signature looks over the years. Items in the line retail from $14.99 to $99.99 and are shoppable exclusively at and Amazon.

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