Tuesday, November 9, 2021

Nas Enters the Podcast Wars With 'The Bridge: 50 Years of Hip Hop'

Rap's unofficial poet laureate of the 90s is teaming up with the person that helped define his early musical legacy to launch a podcast that the duo believes will help close the gap between hip-hop artists and fans as it explores the ways in which the art form has influenced society over the past 50 years.

Nas, whose debut album "Illmatic," partially on strength of a then almost unheard of five-mic review (image below) from industry bible "The Source," propelled him firmly into the pantheon of hip-hop gods — is teaming up with Minya “Miss Info” Oh, who wrote the review under her former alias Shortie, to launch "The Bridge: 50 Years of Hip Hop."

Photo Credit: "The Source" 

“This is our opportunity to go deep and explore how hip-hop went from the microphones, turntables, and sound systems to big business and a worldwide cultural phenomenon,”  said Nas of the project in a recently released teaser from Spotify and Nas' company Mass Appeal. They have partnered to bring it to fruition as part of the Hip Hop 50 campaign that Nas told Variety is, "a multi-tier initiative, created by Mass Appeal [in partnership with CBS Viacom], and we built this platform to ensure the anniversary of hip-hop is celebrated in a real iconic way, and that everybody should be involved with this."

Miss Info said working with Nas on the podcast brings their path full-circle and there's nothing more fulfilling or fun than working with the Grammy winner, but she noted that the most special thing about the podcast is the conversations. 

"Our guests open up to Nas and I, about the way they approach life, the way they reconcile their pasts, and in many cases, the shared history between Nas and these fellow artists," she said. "We’re having a blast and I think it shows.”

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