Monday, May 1, 2023

Kendrick Lamar's Tour Smashes Records, Earns Over $110 Million

Kendrick Lamar's "Big Steppers Tour" has broken the record for the highest-grossing headline tour by a rap artist, according to Touring Data. The Live Nation-promoted tour, which covered 73 dates, generated $110,886,026 from 929,056 ticket sales.

Lamar's tour grossed $69,255,230 from 492,283 tickets sold for 40 North American shows, $31,593,834 from 26 European shows with 349,401 attendees, and $10,036,962 from seven Oceania gigs that drew in 87,372 fans.

The figures show Lamar surpassing previous record-holders Drake and Future's "Summer Sixteen Tour" from 2016, which grossed $84.3 million from 54 shows, and Drake and Migos' "Aubrey & The Three Migos" run from 2018, which grossed $79 million from 43 shows, according to Pollstar. It also topped Kanye West and Jay-Z's "Watch The Throne Tour" from 2011/12, which earned $75.4 million from 57 concerts, and Lamar's own "The Damn Tour" from 2017/18, which earned $62.7 million.
The tour, presented by Rotation, Amazon Music's hip-hop and R&B brand, and produced by Live Nation, concluded on December 16, 2022, at Auckland's Spark Arena in New Zealand.

Lamar's "Big Steppers Tour" supported his fifth album, "Mr. Morale & The Big Steppers," and took him to arenas worldwide after he headlined Glastonbury Festival 2022 with Billie Eilish and Paul McCartney.

This summer, Lamar is scheduled to headline a series of festival dates across Europe, North America, and Asia, including Denmark's Roskilde, Lollapalooza Paris, and Poland's Open'er. In the US, he is set to headline Outside Lands in San Francisco and Life Is Beautiful in Las Vegas, while also performing at Bonnaroo in Tennessee and New York City's Governors Ball.

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