Friday, December 29, 2023

Megan Thee Stallion and Planet Fitness Unleash 'Mother Fitness' Campaign for a Healthy New Year

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Grammy-winning rapper Megan Thee Stallion has joined forces with Planet Fitness, one of the largest fitness centers, to launch the "Mother Fitness" initiative. This collaboration not only aims to enhance physical well-being but also seeks to empower communities, eliminate fitness barriers, and raise funds for a meaningful cause.

"Working out is such an integral part of my routine, so this partnership with Planet Fitness genuinely embodies my personal values," expressed Megan Thee Stallion in a statement announcing the collaboration. "We want to encourage everyone to prioritize their physical and mental health heading into the New Year, enabling them to reach new heights in 2024 and continue growing into the best version of themselves."

The "Mother Fitness" campaign spotlights Megan as a fervent advocate for both physical and mental well-being. It encourages individuals to embrace their "Big Fitness Energy" within a supportive and judgment-free environment — a cornerstone value of Planet Fitness.

True to Megan's commitment to philanthropy, the collaboration goes beyond slogans and workouts. An exclusive merchandise line, featuring "Real Hot Girl Fit" bucket hats and "Big Fitness Energy" crewnecks, will be available online. All proceeds will benefit the Pete & Thomas Foundation, Megan's non-profit dedicated to uplifting underserved communities in Houston, Texas, and beyond.

"Music plays a significant role in any fitness routine, so Planet Fitness is thrilled to partner with Megan Thee Stallion to break down the barriers of fitness, encourage everyone to focus on their fitness journeys the 'Judgement Free' way, and channel their Big Fitness Energy," stated Jamie Medeiros, Chief Brand Officer at Planet Fitness. "Megan Thee Stallion embodies all the values of Planet Fitness through her dedication to physical and mental wellness and her powerful message of body positivity, making her an incredible partner for our brand."

The collaboration extends beyond the gym walls, with Megan headlining as the first performer on the Planet Fitness stage at the iconic Dick Clark's New Year's Rockin' Eve with Ryan Seacrest. Additionally, Planet Fitness is committed to making fitness accessible to everyone, offering a special $0.24 down, no-commitment membership deal from December 30th to January 12th.

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