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Cardi B will star in NYX Professional Makeup's upcoming Super Bowl commercial, airing during the second half of the February 12th game. The 30-second spot will feature Cardi B alongside other women, showcasing NYX's popular Duck Plump High Pigment Plumping Lip Gloss in a humorous and lighthearted manner.
A 15-second teaser released Thursday offers a glimpse of the commercial, featuring the rapper examining a tube of NYX gloss before applying it and uttering her signature phrase.
In conjunction with the ad, NYX is launching an exclusive "Cherry Spice" shade of the lip gloss, worn by Cardi B in the commercial. Priced at $13, the shade is available only on the cosmetics company's website.
This marks Cardi B's first-ever beauty partnership. The collaboration extends beyond the Super Bowl, with NYX launching the exclusive lip gloss shade and creating interactive social media experiences throughout the campaign.
Watch the teaser below.
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