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| Swizz Beatz and Timbaland’s Verzuz series will return Oct. 25 at ComplexCon Las Vegas with “Cash Money VERZUZ No Limit,” reuniting two of New Orleans’ most influential rap labels for a new chapter in hip-hop’s Southern story. (Photo: VERZUZ TV via Instagram) |
Verzuz, the online battle series created by Swizz Beatz and Timbaland during the pandemic, is set to return Oct. 25 at ComplexCon Las Vegas with “Cash Money VERZUZ No Limit.” The event promises a collision of legacies that once defined Southern hip-hop’s rise from regional pride to global dominance.
Verzuz itself has traveled a long road to this moment. What began in 2020 as a live-streamed experiment between friends turned into a communal ritual at the height of lockdown, when millions of viewers tuned in to watch artists face off hit for hit. By 2021, the brand had been acquired by Triller in a deal meant to expand its reach and grant equity to participating performers.
Within a year, Swizz Beatz and Timbaland accused the company of failing to deliver on its commitments, filing a $28 million lawsuit before eventually reaching a settlement. In 2024, they regained control of the platform and struck a new distribution partnership with X, formerly Twitter. “VERZUZ is still 100 percent Black-owned,” Swizz said after reclaiming ownership — a statement that reasserted the show’s purpose as both cultural archive and act of independence.
No Limit Records, founded a year earlier by Master P, built a different kind of empire — gritty, self-reliant, and defiantly prolific. The label’s rapid-fire releases and signature Pen & Pixel album art made its soldiers — Silkk the Shocker, Mystikal, C-Murder, Mia X and Fiend — household names. Master P’s philosophy of ownership and community uplift would go on to influence an entire generation of independent entrepreneurs.
Their rivalry fueled one of the most important shifts in rap history. Long before Atlanta became the genre’s capital, New Orleans created the model — ambition on one side, autonomy on the other. Cash Money and No Limit didn’t just compete for charts; they competed for narrative, for the right to define what Southern success sounded like.
Verzuz itself has traveled a long road to this moment. What began in 2020 as a live-streamed experiment between friends turned into a communal ritual at the height of lockdown, when millions of viewers tuned in to watch artists face off hit for hit. By 2021, the brand had been acquired by Triller in a deal meant to expand its reach and grant equity to participating performers.
Within a year, Swizz Beatz and Timbaland accused the company of failing to deliver on its commitments, filing a $28 million lawsuit before eventually reaching a settlement. In 2024, they regained control of the platform and struck a new distribution partnership with X, formerly Twitter. “VERZUZ is still 100 percent Black-owned,” Swizz said after reclaiming ownership — a statement that reasserted the show’s purpose as both cultural archive and act of independence.
That context makes the upcoming battle feel less like a nostalgia trip and more like a symbolic passing of eras. Cash Money Records, founded in 1991 by Bryan “Birdman” Williams and Ronald “Slim” Williams, shaped the glossy, radio-ready sound that turned bounce into mainstream pop currency. From Juvenile’s “400 Degreez” and Big Tymers’ “Still Fly” to Lil Wayne’s “Tha Carter” series and Drake’s global dominance, its artists redefined what success from the South could look like.🚨 IT’S OFFICIAL 🚨
— VERZUZ TV (@verzuzonline) October 7, 2025
Verzuz is BACK — live at #ComplexCon Las Vegas.
Cash Money #VERZUZ No Limit Celebration 🙌🏽
One stage. Two legendary iconic Labels . History is about to be made !!
October 25.
Live Streaming details coming soon !!!!!!
Stay tuned for more info ….. pic.twitter.com/tM4TZibBuN
No Limit Records, founded a year earlier by Master P, built a different kind of empire — gritty, self-reliant, and defiantly prolific. The label’s rapid-fire releases and signature Pen & Pixel album art made its soldiers — Silkk the Shocker, Mystikal, C-Murder, Mia X and Fiend — household names. Master P’s philosophy of ownership and community uplift would go on to influence an entire generation of independent entrepreneurs.
Their rivalry fueled one of the most important shifts in rap history. Long before Atlanta became the genre’s capital, New Orleans created the model — ambition on one side, autonomy on the other. Cash Money and No Limit didn’t just compete for charts; they competed for narrative, for the right to define what Southern success sounded like.
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