Jay-Z’s Roc Nation School Earns Repeat Billboard Spot, Stirs Debate Over Fine Print

Inside the Roc Nation School of Music, Sports & Entertainment’s new Dolby Atmos studio at Long Island University’s Brooklyn campus. The state-of-the-art space, designed by Young Guru and modeled after the legendary Baseline Studios, is the first of its kind in Brooklyn and among the largest in New York State. (Photo credit: Long Island University / Roc Nation)

Long before he owned a label, a liquor brand, or an NFL halftime show, a sixth-grader from the Marcy
Projects stunned his teacher by reading at a 12th-grade level. That same prodigy, JAY-Z, would go on to co-found Roc Nation — and partner with Long Island University to create a college that now bears its name. The Roc Nation School of Music, Sports & Entertainment at LIU-Brooklyn has again landed on Billboard’s Top Music Business Schools list, even as questions linger over what “debt-free” really means.

Founded in 2021 through a partnership between Roc Nation and Long Island University, the school was built to merge hip-hop’s creative DNA with the formal structure of higher education — turning hustle into curriculum. At the launch announcement, Roc Nation CEO Desiree Perez said, “The Roc Nation School of Music, Sports & Entertainment will provide unique insight, knowledge and experiences for students and will empower the next generation of leaders, innovators and entrepreneurs.”

LIU President Kimberly Cline called the partnership “an opportunity to open doors for countless young people who might never have imagined a pathway into these industries.”

From the start, the vision was ambitious. Roc Nation stated that its Hope Scholarship program would “help students graduate without debt, ensuring that financial barriers don’t stop creative potential.” And JAY-Z’s guiding principle, quoted in the company’s early materials, set the tone: “Education and opportunity should go hand in hand. Our hope is to teach the business, not just the art.”

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That vision carried the school into Billboard’s national spotlight for a second consecutive year. The magazine cited its “Music Entrepreneurship” course — which trains students to pitch business ventures to executives from Universal Music Group and Live Nation — and its financial-literacy partnership with JPMorgan Chase’s Money Smart program. Together, they reflect an attempt to fuse cultural capital with real-world economics — something hip-hop has long practiced, but academia is only starting to teach.

The honor comes as the school faces scrutiny over its “Hope Scholarship” program, which promised to help a quarter of students graduate “without debt.” Some recipients told Black Enterprise and HipHopDX they were surprised to learn that while tuition was covered, housing and fees were not — leaving them with debts of up to $40,000. University officials maintain that the scholarships were always meant to cover tuition only.

Still, the Roc Nation School’s footprint is growing. Its first graduating class crossed the stage in May 2025, with alumni joining Roc Nation, Bob Elliott’s Music Makers Studio, and other music firms. The Brooklyn campus has also become a hub for industry events, including this fall’s MetaMoon Summit on Asian representation in entertainment, drawing executives from Live Nation, Roc Nation, the NBA, and Foot Locker.

 

This year’s recognition also lands amid a broader debate about education in hip-hop. When Juelz Santana went viral this fall for downplaying reading skills in favor of financial literacy, artists and fans pushed back — while Lupe Fiasco continued teaching hip-hop at MIT, proving the classroom and the culture can coexist. Against that backdrop, the Roc Nation School represents hip-hop’s evolution: the same ambition that once fueled mixtape grinds now fuels accredited degrees.

As Roc Nation summarized in its own 2021 mission statement, “From the studio to the stage to the front office — this school exists to make sure our culture owns every part of what it creates.”

For a generation raised on the idea of ownership, Billboard’s honor feels symbolic — a stamp of legitimacy from an industry that once kept hip-hop out of its classrooms. But as the “debt-free” debate shows, the culture’s next test isn’t whether it can build institutions. It’s whether those institutions can live up to hip-hop’s original promise: freedom, fairness, and financial truth.