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| Photo Courtesy: MoShine |
Multi-Grammy Award-winning artist Nelly announced on Thursday his latest venture: MoShine, a new moonshine brand that fuses the "southern swagger" of hip-hop with the heartland hustle of country music.
Developed in collaboration with Piedmont Distillers, MoShine is a triple-distilled, corn-based moonshine available in peach and passion fruit flavors.
The company claims that it is smooth enough to be sipped neat or mixed with various beverages, including lemon-lime soda, sweet tea, lemonade, and energy drinks.
The brand's name is inspired by Nelly's hometown of St. Louis, Missouri, where hip-hop and country music intersect.
"When I say 'country grammar,' I'm not just talking about my music. I'm taking a country tradition and mixing it up for everyone to enjoy," Nelly said in a statement.
Nelly is no stranger to entrepreneurship, having launched his successful Apple Bottoms clothing line and energy drink, Pimp Juice. He has also acted in films such as "Reach Me" and "The Longest Yard."
Despite his success in various industries, Nelly has stayed true to his musical roots. He has released numerous hit albums, including "Country Grammar" and "Nellyville," and collaborated with artists from different genres.
In recent years, he has focused on his country music career, achieving a No. 7 spot on the Billboard Top Country Albums chart with his EP "Heartland" and releasing the hit single "The Fix."
Nelly introduced MoShine at the WSWA Access Live event, the leading spirits industry gathering, where he performed some of his biggest chart-topping hits. The brand is currently available online at DrinkMoShine.com.
