The black-and-white film, directed by West and edited by renowned hip-hop video director Hype Williams, features the rapper's 8-year-old son, Saint West, engaging in wrestling-themed visuals. In one scene, Saint uses a toy hammer against a professional Japanese wrestler while West raps, "Nobody finna extort me/ Even when they record me/ I’ma keep it more G." The song samples Kden Drip's "Preacher Man" and recalls the production style of West's earlier works, including "808s & Heartbreak" and "My Beautiful Dark Twisted Fantasy."
West teased a "screening version," a "post Hype version," and a "post post Hype version" of the film; however, it remains unclear if additional iterations will be made available. As of now, "Bully" is not accessible on major streaming platforms.
The album includes multiple interpolations of classic songs, such as the Carpenters' "(They Long to Be) Close to You" and the Supremes' "You Can't Hurry Love." An untitled track features Spanish lyrics over a mariachi-style instrumental. This project marks West's first full-length release since "Vultures 1," his collaborative album with Ty Dolla $ign, which debuted at No. 1 on the Billboard 200 in February. Official production credits for "Bully" have yet to be released.
His inflammatory rhetoric extended to comments about the music industry, where he suggested he may abandon digital streaming platforms entirely. "I may stop using DSPs cause streams are fake and the French and Jewish record labels treat artists like prostitutes," he wrote on X.
West has made similar statements in the past, leading to his estrangement from the industry and the loss of major brand partnerships, including Adidas and Balenciaga.
The surprise release of "Bully" follows last week's debut of "Lonely Roads Still Go to Sunshine," a song that reportedly features vocals from imprisoned music mogul Sean "Diddy" Combs, as well as West's daughter, North West, and Combs' son, King Combs. This led to reports that West's ex-wife, Kim Kardashian, is considering legal action to prevent their daughter's involvement in his music. According to Us Weekly, Kardashian has expressed concern over their children's exposure to West's increasingly controversial behavior and rhetoric.
Despite the turmoil, West has hinted at future releases, teasing both "Donda 3" and a potential "Vultures 2" album with Ty Dolla $ign. At this time, "Bully" remains available only via private links, and there is no word on whether West plans to release it on streaming services or in physical form.
