Monday, January 27, 2025

N.O.R.E. Rewinds Time with New Hair Dye Campaign, Challenges Grooming Norms

The box for Rewind It 10's Jet Black Hair Dye, now endorsed by rapper and "Drink Champs" podcast host N.O.R.E., marks the latest collaboration between the hip-hop icon and the brand.
N.O.R.E., the rapper-turned-podcast titan known for hits like “Superthug” and “Oye Mi Canto,” has debuted a striking new look as the ambassador for Rewind It 10, a men’s hair dye brand co-founded by fellow hip-hop heavyweight Fat Joe. Known for decades as a bald icon, N.O.R.E. has traded his signature style for jet-black hair, sparking a cultural conversation about aging, masculinity, and reinvention in hip-hop.

“Ever since I started using Rewind It 10, I’ve been looking and feeling younger,” N.O.R.E. said in a statement. “I’m proof that you can rewind time, baby!”

Rewind It 10, launched in 2023 by Fat Joe, beauty entrepreneur Carolyn Aronson, and industry veteran Jeff Aronson, has positioned itself as a disruptor in the men’s grooming industry. Its products aim to challenge the stigma around hair coloring while offering options for men to express themselves confidently. The brand has quickly gained traction, with ambassadors like DJ Khaled, Travis Kelce and Tyson Beckford joining the campaign.

For fans who remember N.O.R.E. from his “Superthug” days, the transformation is jarring. His bald look was as much a part of his persona as his gruff voice and unapologetic swagger. The move has led many to question whether this shift represents a savvy business decision, a midlife reinvention, or a genuine embrace of self-expression.

Hip-hop has long been a genre steeped in hyper-masculinity, where appearances are tied to dominance and youth. N.O.R.E.’s embrace of hair dye challenges these long-standing norms, opening the door to more nuanced conversations about aging in a culture that often prizes staying “forever young.” Fat Joe’s involvement with Rewind It 10 also underscores how prominent hip-hop figures are normalizing self-care and self-reinvention, creating space for artists to embrace change without compromising their credibility.

While N.O.R.E.’s foray into hair dye may seem like a lighthearted shift, it represents something deeper: a new chapter in the evolution of hip-hop’s elder statesmen. Artists like N.O.R.E. and Fat Joe are reshaping what it means to age within a genre that has traditionally celebrated rebellion and youthful bravado. Through ventures like this, they remain relevant while challenging outdated stereotypes about masculinity.

N.O.R.E., whose influence extends beyond music through his widely popular podcast “Drink Champs,” continues to leverage his platform to connect with audiences in unexpected ways. The podcast, ranked among Edison Research’s top 50 in the U.S., has featured cultural heavyweights such as Dave Chappelle, Alicia Keys, and Kevin Hart. N.O.R.E.’s ability to pivot between music, media, and business speaks to his entrepreneurial spirit and ability to adapt in an ever-changing industry.

Rewind It 10’s rapid rise in popularity reflects a growing cultural shift. The brand has quickly become a best-seller at major retailers like CVS and Amazon, generating more than $50 million in sales since its launch. Co-founder Jeff Aronson called N.O.R.E. “one of the most influential voices in media and culture” and praised his ability to inspire others to embrace change.

Whether N.O.R.E.’s new look is a calculated move to stay relevant or a genuine embrace of personal reinvention, one thing is certain: he continues to keep people talking. In a genre where reinvention often defines success, N.O.R.E.’s decision to embrace change reinforces his legacy as an artist who refuses to stand still.

Friday, January 24, 2025

'Walk It Out' Rapper DJ Unk Dead at 43, Atlanta Music Scene in Mourning

Anthony Leonard Platt, known to hip-hop fans as DJ Unk, the Atlanta rapper who rose to fame with the 2006 hit "Walk It Out," has died at the age of 43.

News of his passing was shared Wednesday by family and collaborators, including his wife, Sherkita Long-Platt, who confirmed his death in an emotional Facebook post.

“I just lost my husband and my kids just lost their father,” Long-Platt wrote. “Our life will never be the same. I LOVE YOU ANTHONY FOREVER.” She asked for privacy as her family processes their loss.

No cause of death has been disclosed.

DJ Unk, a pioneer of Atlanta's snap music movement, was signed to Korey “Big Oomp” Robinson’s Big Oomp Records in 2000. The label released his breakout hits, including "Walk It Out" and "2 Step," both of which became anthems of the mid-2000s.

In a heartfelt tribute, Big Oomp Records reflected on his impact. “It is with a heavy heart and profound sadness that we announce the passing of a true ATL legend, Anthony Platt better known as ‘DJ Unk,’” the label wrote in an Instagram post. “Hit songs such as ‘Walk It Out’ and ‘2 Step’ have left an indelible mark on the industry, and his legacy will continue to inspire artists, DJs, and fans alike for years to come.”

The Falcons, Atlanta’s NFL team, also paid tribute on social media, posting, “Rest in peace DJ Unk.”

Unk’s music, known for its high-energy beats and infectious hooks, was emblematic of the snap music era that dominated Atlanta in the 2000s. “Walk It Out” peaked at No. 10 on the Billboard Hot 100 chart, and its remix featured hip-hop heavyweights AndrĂ© 3000, Jim Jones and Big Boi.

Though he kept a low profile in recent years, DJ Unk openly discussed his health struggles after suffering a heart attack in 2009. In a 2010 interview with XXL, he detailed how stress and poor lifestyle habits led to his health scare.

“I got to get healthy not just for my sake, but also for my kids and for my wife,” he said at the time. The rapper emphasized his efforts to change his lifestyle, cutting back on drinking and smoking while focusing on his faith.

“Everything was so fast. Instead of praying once like before, I go twice a day,” Unk shared. “It’s a blessing to be here.”

DJ Unk’s influence on Atlanta’s music scene remains undeniable. His sound helped define a generation of Southern hip-hop and continues to inspire artists today.

Thursday, January 23, 2025

omingo Earns Second Consecutive Best Actor Nod, Following in Denzel Washington’s Footsteps

Colman Domingo, nominated for Best Actor at the 97th Academy Awards for his role in Sing Sing, continues to make history with back-to-back Oscar nods. He is the first actor to achieve this milestone since Denzel Washington in 2018. (Photo: Courtesy of A24)


The 97th Academy Awards nominations have been announced, offering a glimpse into the year’s most celebrated achievements in film. From blockbuster spectacles to groundbreaking performances, the list reveals a dynamic field of contenders. The Oscars, set to air live on March 2, will once again take place at the Dolby Theatre in Hollywood, showcasing the best of global cinema.

This year’s nominations are particularly significant for Colman Domingo, who made history in 2024 as the first Afro-Latino to earn a Best Actor nomination for “Rustin.” Domingo has now secured his second consecutive nod, this time for his stirring performance in “Sing Sing,” a deeply moving film about the resilience and humanity of incarcerated individuals. He becomes the first actor to achieve back-to-back nominations in the category since Denzel Washington’s dual nods for “Fences” (2017) and “Roman J. Israel, Esq.” (2018).

Domingo’s nomination not only underscores his immense talent but also highlights a significant shift in Hollywood toward recognizing more diverse voices and stories. He joins a competitive Best Actor lineup that includes Adrien Brody (“The Brutalist”), TimothĂ©e Chalamet (“A Complete Unknown”), Ralph Fiennes (“Conclave”), and Sebastian Stan (“The Apprentice”).

Spotlight on Black Excellence and Representation


The 2025 Oscars are a banner year for Black artists across multiple categories. Cynthia Erivo, celebrated for her powerhouse performances on both stage and screen, earned a nomination for Actress in a Leading Role for her portrayal of Elphaba in “Wicked.” The film adaptation of the beloved Broadway musical received widespread recognition, including a Best Picture nod and a Supporting Actress nomination for Ariana Grande.

Zoe Saldaña also shines among this year’s nominees, earning a Supporting Actress nod for her performance in “Emilia PĂ©rez,” a genre-defying musical that has captivated audiences worldwide. The film, which blends themes of identity and artistry, earned multiple nominations, including for Best International Feature.

The Best Original Song category further amplifies Black artists’ contributions, with Abraham Alexander and Adrian Quesada’s “Like a Bird” from “Sing Sing” joining a competitive slate of nominees.

A Broader Field of Stories


While Black artists and narratives are receiving well-deserved recognition, the Oscars also celebrate diverse storytelling across genres. Denis Villeneuve’s sci-fi epic “Dune: Part Two” leads the technical categories, earning nominations for Cinematography, Visual Effects, and Sound, among others. “Wicked” dazzled with its lush production, earning nods for Costume Design, Production Design, and Film Editing, while films like “Nosferatu” and “The Brutalist” showcased bold and inventive cinematic visions.

In the animated realm, “Inside Out 2” and “Wallace & Gromit: Vengeance Most Fowl” headline the Best Animated Feature category, reaffirming the Academy’s commitment to honoring creativity in all its forms. Documentary categories, meanwhile, spotlight urgent and compelling narratives, including “Black Box Diaries” and “Soundtrack to a Coup d’Etat.”

Domingo’s Legacy in the Making


As the Oscars near, Colman Domingo’s historic nomination continues to resonate. His back-to-back recognition not only cements his place in Hollywood history but also serves as a reminder of the power of representation on the industry’s biggest stage. Through performances that celebrate the complexity and depth of Black experiences, Domingo stands as a beacon of what Hollywood’s future can look like.

“I’ve always wanted to tell stories that matter,” Domingo said in a recent interview. “This recognition isn’t just for me—it’s for everyone who has ever been overlooked or underestimated.”

The 97th Academy Awards promises to be a night to remember, honoring groundbreaking achievements while pushing the boundaries of cinematic storytelling.

Click here for a complete list of the nominees. 

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