Hip-Hop Stars Brand Power Shines in Trio of Super Bowl Ads

As Super Bowl LVI draws near, some of the most recognizable names in hip-hop are making an impact through commercials released ahead of the big event.

Diddy, Snoop Dogg, and Jack Harlow are among the stars appearing in these advertisements.

Ad space during the Super Bowl comes at a steep cost, with estimates putting the price tag for each 30-second ad slot at $7 million, excluding the talent's salaries.

Let's take a closer look at what these rap icons have in store:

Diddy, the CEO of Bad Boy Records, showcases his business expertise in an Uber Eats commercial. He's not only promoting the meal delivery service, but also his Love Records, CÎROC, and DeLeon Tequila brands.

In the ad the billionaire is on the hunt for the ideal jingle, which will feature remixed hits from artists like Montell Jordan, Donna Lewis, Kelis, Ylvis, and Haddaway.

Snoop Dogg brings his signature flair as the brand ambassador for Skechers Slip-Ins.

The vibrant spot feature fellow legends Martha Stewart, Howie Long and Tony Romo, and shows Snoop walking red carpets, performing at concerts, and cruising through L.A. on a beach cruiser, all while his hit song "Who Am I? (What's My Name?)" plays in the background.

The much-anticipated, following several teasers, Doritos commercial featuring Jack Harlow and Missy Elliott pulls out all the stops. The ad takes viewers on a journey through Jack's hypothetical career if he had incorporated Doritos into his stage performances, with appearances from Sway Calloway and Kelly Jackson of "Sway in The Morning" and a cameo from Sir Elton John.

LeBron James Breaks Kareem Abdul-Jabbar's NBA Scoring Record

LeBron James is now the NBA's all-time scoring leader.

LeBron James broke Kareem Abdul-Jabbar's record for most career points in the NBA on Tuesday night.

James, a forward for the Los Angeles Lakers, scored 36 points in a game against the Oklahoma City Thunder, surpassing Abdul-Jabbar's 38,387 points.

Since his rookie season in 2003, James has been a dominant force in the league, averaging over 27 points per game for 12 seasons.

With over 7,300 points in his time with the Lakers, he is on track to reach the 40,000-point milestone before he retires.

HISTORY.

With this bucket, LeBron James moves past Kareem Abdul-Jabbar to become the NBA’s all-time leading scorer! pic.twitter.com/N6V5RxPe6r

— NBA on TNT (@NBAonTNT) February 8, 2023

Abdul-Jabbar was in attendance to witness the historic moment, 39 years after he set the record. Despite James' pass-first mentality, he now holds the record for most points in NBA history, including regular season and playoffs. He also ranks fifth in the NBA for both regular-season and postseason assists.

Four of the top five all-time scorers in NBA history— James, Abdul-Jabbar, Karl Malone and Kobe Bryant — have played for the Lakers. Bulls legend Michael Jordan, at No. 5 on the list, is the only exception. 

Kareem just handed LeBron James the game ball…

Chills… 👑 pic.twitter.com/e17NYpRMHf

— Tavio Thrower 🏀 (@TavioThrowerNBA) February 8, 2023

Watch: Grammy Awards Tribute to 50 Years of Hip-Hop Sets Internet Ablaze

This year's Grammys had plenty of big moments, from Beyoncé becoming the most decorated award winner in Recording Academy history to a surprise win by roots-rocker Bonnie Raitt in the song of the year category.

HIP HOP TRIBUTE TONIGHT ON THE #GRAMMYs #HipHop50 ⚡️⚡️⚡️ pic.twitter.com/Y4oVD6vonQ

— Grandmaster Flash (@DJFlash4eva) February 5, 2023

There was one moment on Sunday, however, that stood out above the others if the internet and media covering the 65th edition of music's premiere event are to be trusted.

The Recording Academy's celebration of the 50th anniversary of hip-hop, with a star-studded tribute directed by Questlove, has been the talk of the virtual water cooler today.

Introduced by LL Cool J, the electrifying set brought together a cavalcade of the art form's finest group and individual acts from across the generations.

50-year anniversary of hip-hop performance at the #GRAMMYs by some of the greats including RunDMC, LL Cool J, Salt N Peppa, Ice T, Queen Latifah, Wu-Tang, Big Boi, Busta Rhymes, Missy Elliott, Nelly, Too Short, GloRilla, The Roots, and more... pic.twitter.com/HmGB0bvGZX

— Leon Carrington (@LeonCarrington) February 6, 2023

Hip-hop legends like Run DMC, Salt-n-Pepa, Flava Flav, Ice-T, Queen Latifah, Method Man and Busta Rhymes shared the stage with some of its newest stars including GloRilla and Lil Uzi Vert.

For nearly 15 minutes the music world stood at a standstill as the artists acted as a jukebox and recreated some of hip-hop's biggest hits.

The tribute to the 50 years of hip hop is one of the greatest things I’ve ever seen at the #GRAMMYs. Wow! pic.twitter.com/nUGRTZdjfa

— Ramin Setoodeh (@RaminSetoodeh) February 6, 2023

The three-part tribute included performances of "The Message," "I Can't Live Without My Radio," "Eric B Is President," "My Mind's Playing Tricks on Me, “U.N.I.T.Y.,” and "Lose Control" by the original artists along with a slew of other hits and collaborations.

Watch the performance below.