On Friday, Scott released the lead single from the album, titled "K-Pop," which features fellow perennial Billboard chart-toppers Bad Bunny and The Weeknd. This move was an effective way to tease the much-delayed album. However, it was a surprise movie drop on Tuesday morning that took his marketing game to a whole new level.
The Cactus Jack Records boss unveiled a trailer for "Circus Maximus" on Twitter, a movie that coincides with the release of "Utopia." Scott is credited with writing and directing the film. The trailer also revealed high-profile collaborators, including famed indie filmmaker Harmony Korine, Gaspar Noé, Nicolas Winding Refn, Valdimar Jóhannsson and Kahlil Joseph.CIRCUS MAXIMUS
— TRAVIS SCOTT (@trvisXX) July 25, 2023
IN THEATRES JULY 27
Ahhhhhhhhhhhh FINALLLYYY HEAR
SEE U IN UTOPIA!!!!
Tickets https://t.co/IAE55veLSR pic.twitter.com/EWtDVFeAju
"The film was shot in five countries (Iceland, Denmark, France, Nigeria and Italy), and the poster claims it was produced by A24; however, studio representatives later denied its involvement in the production.
To celebrate the launch of "Utopia," Scott will be performing a livestream concert in front of the Pyramids of Giza on Friday.