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Busta Rhymes will receive the inaugural Rock the Bells Visionary Award and perform at the 2025 MTV Video Music Awards in New York. (Photo Credit: Derek Blanks) |
On Sept. 7, the rap legend will receive the first-ever Rock the Bells Visionary Award, honoring his groundbreaking career and enduring impact on music and culture, before hitting the stage for a performance expected to steal the night.
The recognition caps an extraordinary run for Busta, who this year also cemented his name on the Hollywood Walk of Fame and remains a constant creative force. Across three decades, he has sold more than 20 million albums, earned 12 Grammy nominations, landed seven Top 10 debuts on the Billboard 200 and seen over 60 million of his records certified gold and platinum. Since his first VMA appearance in 1997, Busta has delivered some of the show’s most electric moments, including the rapid-fire medley that closed the 2021 broadcast. His return in 2025 underscores not just his longevity, but the way he continues to shape the conversation in hip-hop.
He won’t be the only artist honored. Ricky Martin will make history as the first recipient of the Latin Icon Award, marking a four-decade career that has sold more than 70 million albums and redefined Latin pop for a global audience. Martin, who first lit up the VMAs stage in 1999, will return on the 26th anniversary of that performance, bringing his legacy full circle.
LL Cool J will host the ceremony live from UBS Arena in New York. The Queens legend — a VMA veteran and pop-culture mainstay — anchors the night in his first solo turn as host. The show will air coast-to-coast on CBS, simulcast on MTV, and stream on Paramount+ in the U.S.
The first wave of announced performers signals the breadth of the 2025 show. Breakout singer-songwriter Alex Warren makes his debut with his global No. 1 hit “Ordinary,” which has him nominated for Best New Artist, Best Pop and Song of the Year. Sabrina Carpenter, last year’s Song of the Year winner, returns with eight nominations including Video of the Year for “Manchild.” J Balvin, one of Latin music’s most decorated stars, will perform “Zun Zun” with Justin Quiles and Lenny Tavárez, before joining DJ Snake for the live premiere of “Noventa.” Rising artist sombr will also take the stage for the first time, fresh off nominations for Best New Artist and Best Alternative.
But the story this year is Busta Rhymes — a performer whose career has spanned generations, genres, and platforms without losing its urgency. From his early days with Leaders of the New School to his chart-smashing solo records and iconic videos, Busta has remained a larger-than-life presence. His recognition with the Rock the Bells Visionary Award is less a career capstone than a reminder that his influence remains present tense. On VMA night, the stage is his again.