Future Adds Winemaker to His Legacy With Launch of Roué Brand

Grammy-winning artist and entrepreneur Future unveils Roué, a fine-wine and cocktail label inspired by his artistry and cultural influence. (Photo by Virgile Guinard / Courtesy of Roué)

Future has never been afraid to rewrite the rules — not in trap music, fashion, or now, the wine aisle.
The Grammy-winning rapper and entrepreneur, born Nayvadius Wilburn, has unveiled Roué, a new line of fine wines and ready-to-drink cocktails that fuses creativity, culture, and craftsmanship into a single pour.

The move feels on brand for an artist who’s turned every era of his career into a reinvention — from his early "Dirty Sprite" mixtape run to his Grammy win for “King’s Dead” and chart-topping dominance with “Mask Off” and “Life Is Good.” Now, he’s setting his sights on the beverage world with the same blend of precision and ambition that made him one of hip-hop’s most influential figures.

“I enjoy wine, but couldn’t find a brand that truly reflected me — something current, innovative and connected to the culture,” Future said in a statement. “So, I created it. Roué is about bringing diversity into the wine world and showing what’s possible when creativity and culture collide.”

Roué launches with two premium wines — a 2023 Cabernet Sauvignon made from 100 percent organic grapes in Paso Robles, California, and a 2024 Sauvignon Blanc from Lake County — alongside two ready-to-drink cocktails: Ruby Passion and Lemon Lust. Each bottle arrives in custom multifaceted packaging, a visual nod to Future’s own evolution from mixtape trailblazer to global tastemaker.

The wines are rooted in sustainability as much as style according to the brand. Roué’s California growers use eco-friendly methods and high-altitude harvests to emphasize texture, aroma, and a clean, fruit-forward finish. For the cocktails, Future’s team blends premium wine with real fruit essences and natural juices, bottled in embossed glass rather than the standard aluminum can — another quiet rejection of convention.

Co-founded with beverage industry veteran Ryan Ayotte, Roué partners with Southern Glazer’s Wine & Spirits and Georgia Crown Distributing Co., giving it instant reach in both national and local markets. It will launch first in Georgia, Florida and California through major retailers such as BevMo, GoPuff and Total Wine, and will be available for direct purchase in 44 states via drinkroue.com. The suggested retail prices: $29.99 for the wines and $14.99 for a four-pack of cocktails.

“Roué represents a commitment to quality and a contemporary approach to how wine and ready-to-drink beverages are perceived and enjoyed,” Ayotte said. “It’s for the dreamers, the disruptors, and the trailblazers who refuse to be defined by convention.”

From the trap house to the tasting room, Future has built a career on making audacious moves look effortless. But Roué isn’t just a flex — it’s a statement of intent. The design mirrors his shape-shifting artistry, the product reflects his pursuit of perfection and the mission folds his cultural DNA into an industry that rarely makes room for it.

'I Just Want My Son Back': Finesse2tymes’ Mother Reacts to His Latest Arrest

Finesse2Tymes, born Ricky Leshay Hampton, was booked into Harrison County Jail in East Texas on Monday after being arrested on multiple counts including possession of controlled substances, marijuana and tampering with evidence. (Photo Credit: Harris County Sheriff's Office)

The comeback keeps getting interrupted.

Memphis rapper Finesse2Tymes — real name Ricky Hampton — was arrested Monday in East Texas on a series of drug and tampering charges, marking yet another collision between fame and the life he’s long tried to outrun.

According to Harrison County jail records, the 33-year-old rapper was charged with multiple counts of possession of a controlled substance — including two counts for less than a gram and two counts for between one and four grams — as well as possession of less than two ounces of marijuana and possession of a “dangerous drug,” a Texas charge often linked to medications such as Xanax or Vicodin.

Police also accused Hampton of tampering with or fabricating physical evidence and of bringing a prohibited substance into a correctional facility. He was booked Monday and released Tuesday, according to jail documents.

Case File

Finesse2Tymes — What We Know

Legal name: Ricky Leshay Hampton
Arresting authority: Texas Dept. of Public Safety (Harrison County)
Booking location: Harrison County Jail, Texas
Booking day: Monday (local time)
Custody status: Released Tuesday, per jail records

Charges noted by authorities:

• Possession of a controlled substance < 1 gram (2 counts)
• Possession of a controlled substance 1–4 grams (2 counts)
• Possession of marijuana < 2 ounces
• Possession of a “dangerous drug” (prescription-only medication)
• Prohibited substance in a correctional facility
• Tampering with or fabricating physical evidence

Context: The new arrest follows prior legal issues unrelated to this case. Court dates and filings for the current charges were not posted publicly at press time.

Source: Harrison County Jail records; Texas DPS briefing notes provided to local agencies.

The arrest adds another chapter to a turbulent story. Hampton, who has spoken publicly about trying to move past his time in federal prison for a weapons charge, was freed in 2022 and seemed to be rebuilding his career. But his recent years have been marked by controversy, personal struggles, and social media storms that sometimes overshadow his music.

On Tuesday, the artist’s mother, Pluria Alexander, took to Facebook to post an emotional message about her son’s arrest. “It breaks me to see my son losing himself — mentally unstable, going through breakdowns, on drugs, in and out of jail,” she wrote. “I love him with everything in me, but it hurts so bad watching him self-destruct. I know that’s not the real him… that’s the pain, the trauma, and the demons he’s fighting.”

Her words hit with the kind of raw truth that’s hard to ignore. In August, Alexander had launched a GoFundMe after alleging her son’s choices had left her facing eviction for the third time.

For fans, it’s another painful moment in a career that’s always balanced resilience and self-sabotage. Hampton’s 2022 breakout “Back End” cemented his street appeal, while collaborations with Moneybagg Yo and Gucci Mane hinted at a possible mainstream rise. But each brush with the law seems to drag him back into the world he’s been rapping about since the beginning — a world of contradictions, survival, and second chances that never quite stick.

Brandy Cites Dehydration After Abruptly Ending Chicago Concert With Monica

The reunion Windy City fans had waited decades for took an unexpected turn Saturday night when Brandy Norwood abruptly left the stage during “The Boy Is Mine Tour” stop with Monica at Chicago’s United Center — and never returned.

Midway through her set, Brandy paused and told the crowd, “Give me one second, y’all, I gotta get my—,” before walking backstage. She never came back, leaving Monica to finish the concert solo. Their 1998 hit “The Boy Is Mine,” the duet that defined late ’90s R&B and inspired the tour’s name, went unperformed.

pic.twitter.com/sWWB9YeWz7

— b r a n d y (@4everBrandy) October 19, 2025

By Sunday morning, Brandy broke her silence. “After weeks of nonstop rehearsals, last night I experienced dehydration and feelings of wanting to faint,” the Grammy winner wrote in a verified Instagram post. “Everyone involved agreed that prioritizing my well-being was of the utmost importance.”

She continued, “I attempted to return to the stage but found it impossible to fully connect sonically with the production. I want to thank my fans for your overwhelming love, support, and—most importantly—your prayers. I also want to thank Monica for stepping up with such grace and professionalism.”

@newzonetv Prayers up for @brandy she left the stage abruptly and @MONICA🤎 speaks to the crowd and gives Brandy her flowers! Two Queens wishing them the best on the rest of the tour! #theboyismine #brandy #monica #chicago ♬ original sound - Jaz

Brandy confirmed she received medical attention immediately after leaving the venue and was advised to rest before continuing the tour. “I’m okay now,” she said, adding that she plans to rejoin the tour this week.

The Chicago stop was the third show on Brandy and Monica’s co-headlining tour — their first in more than 25 years. The tour opened Oct. 16 in Cincinnati and continues through mid-November with stops in Atlanta, Houston and Los Angeles.